VANCOUVER, B.C. - An international survey has ranked Canada as the second-strongest national brand in the world.
But that doesn't mean it's the country most people want to visit - that honour went to Italy and Canada ranked eighth.
Still, the study's author says Canada received top marks for selling itself as a destination that's safe, friendly and good for families.
[I'd never thought of my country as a brand before. Does this mean I live in a brand?]